We have created a detailed guide on how to do keyword research for your WordPress blog with step by step instructions. Sometimes, the large list of keywords can overwhelm beginners to a point where they simply give up. Remember, no large blog was built in a day. It takes time and consistent effort to create a successful blog. There are plenty of useful tools that you can use like Asana and Trello to name a few. Here are some more tips on managing an editorial calendar for your blog. For a blog, a quality piece of content is usually a comprehensive article on a specific topic that covers all the details.
This makes it extremely helpful for users. Other experts may refer to them as flagship content or cornerstone articles. Basically, these are your most important articles. You need choose the most promising keyword and then provide as much information as you could in one long-form article. You should create as many pillar articles as possible to cover all the important keywords in your industry.
We will cover more tips later in this article that will help you create high-quality pillar articles to get more traffic from search engines. As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need. A slight difficulty in reading or understanding will put off your users, and they will leave without looking at all the useful information that you offered.
A good place to start would be to present your article in bite-size sentences using a friendly tone and lots of visuals. SEO is a set of best practices that help you make your website more search engine friendly. Contrary to popular belief, anyone can do SEO for their own websites without hiring an expert. There are plenty of SEO tools and plugins , free advice, and step by step tutorials available that you can use.
It is the most comprehensive SEO and website optimization tool. The free version includes all the SEO features that you will need on your website. It includes step by step instructions, and it is the exact same SEO setup that we use on our own websites. When users find your content in search results or RSS feeds, the first thing they see is your article headline.
A catchy blog post title stands out and gets more clicks. Whereas a plain and boring headline gets ignored, and users are likely to scroll by it. You need to learn how to write better titles for your blog posts that capture user attention and get more clicks. Luckily, blogging experts have been doing research on headlines for a very long time, and you can benefit from their findings. Copywriters use power words to trigger emotional responses. They tell users why the article is valuable or what they will get from clicking on the headline.
Lastly, a good headline includes a call to action for users which is often subtle and sometimes implied. To learn more, we recommend you to check out these headlines that went viral and what you can learn from them. Now that you have started creating good content, it is important to link to your articles from your existing blog posts. This is called internal linking, and it plays a huge role in SEO.
Because internal links play such an important role in SEO, we have even made it part of our pre-publish checklist for our writers. A backlink is an incoming link to your content from an external website. Getting backlinks from reputable websites and blogs is very difficult. Not just for beginners, even experienced bloggers struggle with it. As human beings, our brain prefers visual elements. We love colors and objects because aesthetics trigger emotional responses in our brains. This makes us more engaged and immersed in our surroundings.
Images are protected by copyright and stealing copyrighted material can have serious consequences. Ideally, you want to use your own images, graphics, and photographs, but not all bloggers are graphic designers or photographers. Luckily, there are so many great resources to find royalty free images, and there are even tools that you can use to easily create your own graphics.
Here are some helpful resources:. Videos are the most successful form of content on the internet. Users spend more time on blog posts containing videos than just text and images. Adding videos to your articles in WordPress is super easy. However, you should never upload videos to WordPress because it is not optimized to stream videos. A video hosted on your WordPress hosting server will take up too many resources, and the user experience would be terrible. The best way to add videos to your WordPress site is by uploading them to YouTube and then embedding them in your blog posts.
There are many ways to easily create video content for your website. Here are a few that you can start with:. For video editing, if you are using Mac, then iMovie is perfectly capable of performing basic video edits. Windows users can use free video editing software like Lightworks or Shotcut for basic editing. User-generated content is basically any content generated on your website as a result of user activity. This includes comments, testimonials, guest posts, user reviews, and more.
User-generated content helps you bring more traffic to your website because it gives users multiple opportunities to participate and get involved. Users are more likely to return, share, and even purchase from your website when they spend more time on it. There are many different kinds of user-generated content that you can add. You need to choose what works best for your blog and start from there. For more ideas, see our guide on how to use user-generated content in WordPress to grow your website.
There are a lot of great WordPress themes available on the market. The problem is that many beginners want to use a theme with all the bells and whistles. These themes are not always the perfect design for your website. Bad website design stops your users from spending more time on your blog which decreases your pageviews. Whereas a good design helps them discover more content, explore different sections, and spend more time. We are often asked by users how to choose the best theme?
Our answer is to always strive for simplicity. A simple, clean, and functional theme makes a good first impression and offers the best user experience. In this era of instant gratification, no one wants to wait for a website to load. If your website is slow, then users will simply leave your website before it even loads. Search engines like Google also consider website speed and page load time as one of the important ranking factors.
To make sure that your website loads fast, you need to optimize your WordPress performance. This means you need to use caching, avoid unnecessary bloat, and optimize your images. We have prepared a step by step WordPress performance optimization guide that will help you speed up your website without hiring a developer.
Most beginners spend too much of their time bringing new users to their website. The trick to growing your blog traffic is NOT to just get new visitors, but you also need to keep existing visitors coming back. However, most social networks limit your reach, and your users can only see some of your content.
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The best thing about your email list is that you own it. Email marketing is the most cost-efficient and highly effective marketing tool at your disposal. For more on this topic, please read our article on why building an email list is so important. Once you have an email list, you can send regular email newsletters to bring more visitors to your blog. Quite the opposite, in fact, we want you to continue building a social media following on all the important social platforms, and even find new niche platforms that you can explore. The problem with social media websites is that you have to regularly post content to keep your profiles active and drive traffic to your blog.
It is a free online service that allows you to automatically share your WordPress blog posts on social media websites. On platforms like Twitter, your Tweet will soon disappear, and your users will probably not even see it. This will help you get more traffic from social media by increasing your visibility and keeping your profiles more active. Luckily, you can automate it with tools like Buffer and Revive Old Posts. With Buffer , you will have to bulk-upload your updates manually.
On the other hand, Revive Old Posts will allow you to automatically share your own old articles. For example, if your blog is about building businesses, then you may find more engaged users on LinkedIn. You can always spend time on Quora to answer user questions which build backlinks and help increase blog traffic. We recommend that you try spending more time on social networks other than the big two.
You may find a more passionate audience and a bigger following there. Online communities are a great source of traffic mainly because they already have engaged users who are interested in the topics that you are discussing on your blogs. This is called spamming and moderators will instantly block you.
You should spend some time building reputation, answering questions, joining discussions, and then only share your website if it is appropriate. Another way to build a passionate following around your blog is by starting your own online group. You can use free platforms like Facebook or LinkedIn and invite your users to join in. As your community grows, so will your influence. The active participants in your group will proactively help you promote your blog on their own social media profiles.
You may have noticed that sometimes years old answers from websites like Stack Exchange, Quora, or TripAdvisor would still outrank more established blogs in search results. The advantage of answering questions on these platforms is that your answer will remain live for a very long time which means that it can become a regular source of traffic to your blog. Once again, we will not recommend you to just go there for posting your links. Instead, you should write actual detailed answers with links to your blog posts only if they fit in the context.
However, the problem is that most influencers get tons of messages already. So how do you get the attention of an influencer?
1. Piggyback off competitors’ resource page links
More importantly, how do you get them to promote your blog? Next, share their content with your own commentary, reply to their threads, leave comments on their blog posts. Influencers love it when users appreciate their efforts. They will notice and remember you. Once you have established a relationship, you can approach them to give you advice.
It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable. Human beings are social animals. You need to use this social proof on your website, on your social media profiles, in your tweets, and in emails to promote your blog. We'll breakdown your page performance in a summarized report. Track your performance over time We'll test your page on a schedule and keep track of how it's doing. Learn why monitoring is important. Get notified when your page is slow Set up an alert and get notified when your page underperforms.
See how your page loads on different devices Test your page on a real Android device or on over 20 different Simulated Device options. How does your page perform around the world? See all our global test regions. Analyze your site now and see how well it performs! Take advantage of all the features GTmetrix has to offer and make your site the fastest it can be! Try it for FREE! Need to use GTmetrix in a professional capacity? Log In E-mail. Any plan to post this kind of content? Thanks for choosing to leave a comment.
Please keep in mind that all comments are moderated according to our comment policy , and your email address will NOT be published. Please Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.
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Don't subscribe All Replies to my comments Notify me of followup comments via e-mail. You can also subscribe without commenting. All Rights Reserved. Last updated on March 29th, by Editorial Staff. You can quickly build an audience framework by answering the following questions: Who is your target audience? What problems are they facing that you can help solve?
What kind of content are they looking for? How would they ideally try to find the answers to their questions? Answering these questions will help you get a clearer picture of your target audience. You can also expand on this by adding further personalized questions such as: How old are they? What are their occupations?
What is their education level? What is their expertise level in the subject matter of your blog? By doing proper keyword research, you will unlock the following benefits: Discover actual search terms people are looking for Find unique content ideas for popular search terms Learn from your competitors and beat them with better content Create a series of pillar-articles to drive steady traffic to your blog Now the question is how do you actually do keyword research?
There are a lot of free and paid tools that can help you do proper keyword research. Creating an editorial calendar will help you create and stick to the plan. These tools come with a powerful set of features that will help you stay on top of your game. Here are some more tips on managing your editorial workflow more efficiently. Start with two articles a week and gradually increase your pace when you can. Be consistent with your publishing schedule. Make sure you follow your calendar and publish regular content as planned.
Add notes, keyword ideas, and outlines to your calendar. This will help you produce better quality content when you sit down to write. Use colors, tags, categories, and other features in your calendar app to make it more visual and organized. Create Comprehensive and Useful Content The most important thing that users and search engines look for is good quality content. Following are some tips that you should keep in mind when creating pillar content: Pillar content could be any type of article.
For example, a how-to guide, tutorial, comparison article, opinion piece, a listicle, and so on. The difference between pillar content and other articles is that your pillar articles are more comprehensive and provide in-depth information on the topic. Your pillar articles are not time-dependent. They are evergreen and always useful. Although we recommend keeping them updated with new information to stay on top of search results.
Make Your Content Readable As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need. Now the problem is that humans have a short attention span. To solve this problem before it happens, you need to make all your content easy to read. Following are just some basic tips to make your content more readable and user-friendly. Use smaller sentences and paragraphs.
This leaves a lot of white space around text making it easier to look and read. Try to improve typography by using more readable fonts, large font-size, and plenty of line spacing. Check the readability score of your content. Yoast SEO comes with a built-in tool for that, you can also find tons of other online readability checkers Use a grammar checker. We recommend using Grammarly , it not only checks grammar but actually helps you write better. Use images, screenshots, videos, infographics, and other visual elements. These media elements make your article highly-engaging and easier to read.
Learn and apply the SEO basics to your Website SEO is a set of best practices that help you make your website more search engine friendly. Learn to Write Great Headlines When users find your content in search results or RSS feeds, the first thing they see is your article headline. This makes headlines very important.
These are the basic building blocks of an effective headline: A good headline triggers an emotional response joy, surprise, shock, curiosity, fear, excitement, greed, and so on. It offers users a reward and value It promotes the content by including target keywords Copywriters use power words to trigger emotional responses.
You can also use the following free headline analyzer tools to help create better headlines: CoSchedule Headline Analyzer ShareThrough Headline Analyzer EMV Headline Analyzer Our team regularly uses these three tools to create better blog post titles and headlines. Make Internal Linking a Routine Task Now that you have started creating good content, it is important to link to your articles from your existing blog posts.
Here is why internal linking is so important: Internal links help Google understand the context and relationship between different articles on your website. It then uses this information as ranking signals. Internal links, when placed strategically and in context, can help you increase page views and reduce bounce rate.
It is harder to ask third-party websites to link to your articles. It is way easier to create links on your own site.
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We recommend making it a habit to link to your older articles from your new articles. Start Generating More Backlinks A backlink is an incoming link to your content from an external website. Here are some tips to get quality backlinks to your website: Reach out to influencers and reputable blogs in your industry, and then tell them about specific content on your website that they might want to link. Write guest posts on other blogs and websites. Interview influencers and bloggers on your blog. The easiest way to get a backlink is to add a link to your website on all your social media profiles.
Add Images, Charts, Infographs to Create Visually Attractive Content In step 5, we mentioned that adding images and charts to your articles makes it more readable. Since visual elements are so important, we believe they deserved their own spot on this list. People love looking at infographics because they make information engaging and easy to consume.
Here are some helpful resources: 16 best places to find free public domain images 16 best tools to create better images for your blog posts Guide on how to optimize images for blog posts Add Videos to Your Articles Videos are the most successful form of content on the internet. Here are a few that you can start with: You can create slideshows of how to tutorials with voice over instructions You can create screencasts Record interviews with other bloggers and influencers in your industry Become a vlogger by adding your own videos shot in selfie mode For video editing, if you are using Mac, then iMovie is perfectly capable of performing basic video edits.
Utilize User-Generated Content User-generated content is basically any content generated on your website as a result of user activity. If you are looking for some theme recommendations, then check out our expert-pick showcases: Best WordPress themes for writers Best free WordPress blog themes Best simple WordPress themes How do you make sure that users return to your website? You do that by asking them to subscribe to your blog. This is why you need to start building your email list. You are losing potential subscribers each day without an email list. Obviously, you want to focus on them to drive more traffic to your blog.
If you run a lifestyle or fashion blog, then Instagram may be the platform you should focus on. Participate in Online Communities Online communities are a great source of traffic mainly because they already have engaged users who are interested in the topics that you are discussing on your blogs. Make Your Own Online Groups Another way to build a passionate following around your blog is by starting your own online group. After some time, this little community can become a major source of traffic for your blog. Question and Answer websites are one of the biggest online communities on the internet.
Find and Engage with Influencers on Social Media Influencers can help you promote your blog and can significantly boost your website traffic. First, you need to start a conversation with them on social media. Make sure each of your interaction adds value to their discussion. There are tons of ways to leverage social proof, even on a new blog.
Add a feedback form and ask users to leave you feedback that you can share on your blog. Directly approach users and collect testimonials Ask users to rate your articles Ask users to write reviews Numbers are brain candy.
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Share your social media counts , email list subscriber counts, and other numbers as social proof. Monitor Social Media People are asking questions all the time on social media websites like Twitter. You can also monitor social media websites for your brand name, links, conversations, and more.
Track Your Website Traffic and User Engagement Now that you have started getting some traffic, you need to know where your users are coming from, and what they do when they are on your website. However as your blog grows, you need to learn more ways to grow your business. Thanks for helping me so much. Your this post help me so much to increase my blog traffic. Thanks a lot. I have been learning a lot since i arrived your website. Hey, thanks so much for your amazing advice.
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Thanks again. I new to this and have start my website just a few days before. Really need these tips. Syed, as usual your articles beneficial. Thank you for knocking this one out of the park! Hi Ilesanmi, Please see our tutorial on how to add categories to WordPress menus. Speaking of being hit on the head, the author may possibly have been haha. I utilise some of these articles but you have provided fantastic detail and accountability.
Many thanks. Hello, I operate a fitness blog that I want to grow as a multimedia fitness portal, offering e-books, training and nutritional programs, fitness products and supplements, foods and sport clothing. Thank you for your support, Damian Roiz. Stay awesome, Daniel from Techpunch. Thank you syed given me new best blog i am greatfuly to you. Great information on this post especially for beginners. I am starting a blog very soon and this guide will be really helpful.